The Importance of Making Your Naples Business Socially Conscious

A socially conscious business strives for success that goes beyond the bottom line. It takes into consideration people, community, and the world as a whole. With an emphasis on making a positive impact, socially conscious businesses work to leave the world a better place by focusing on things that matter on the world stage, such as people, culture, and the environment.

Conscious consumerism is on the rise. Now more than ever, the average person wants their purchases to have positive social, economic, and environmental influence. That means businesses looking beyond their own interest will get noticed. 

Below are just a few of the ways a socially conscious standpoint can benefit your Naples business.

Attract Investors

Your company’s desire to do better and effect positive change won’t go unnoticed. It’s often an attractive quality to investors looking to place their money in a company that embodies their shared passions and beliefs. When investors are going over their options and deciding which companies to invest in, your socially conscious business model may be the thing that makes them choose you over other companies.

Increase Your Customer Base

Investors aren’t the only ones to notice when a company takes a socially conscious approach to business. The public notices, too. Some people will choose your business over others simply based on your social policy or eco-friendly business practices, such as sustainability. If it aligns with their beliefs or takes aim at something that they’re also passionate about, choosing your company will make them feel like they’re doing their part towards effecting positive change in the world. 

Bolster Retention

An ethical and responsible business is an important selling point for potential employees who want to feel like they are doing their part to make the world a better place. Employees who feel good about the company they work for are happier and more willing to stay, decreasing employee turnover and reducing hiring and training costs.

A socially conscious mission also attracts a different caliber of candidates to your business. These recruits know your business and chose to bring their talents to your company because they believe in it. So a socially conscious business will attract the best and brightest. That can help establish a culture of like-minded employees loyal to your company’s mission.

Go Green with ShredQuick

One of the best ways to achieve social consciousness in your business is through sustainable practices. If your business deals in classified or personal information that requires careful disposal, ShredQuick can help. We recycle every single document we shred. One ton of our recycled paper saves 7,000 gallons of water, 4,100 kilowatts of electricity, 60 pounds of air pollutants, 17 trees, three cubic yards of landfill space, and two gallons of oil.

Contact us today to find out how we can help you make a difference.